This is my most ambitious project yet. An Apple spec ad I co-created with director Colin Theys. After my dog Jenny past away, I found myself spending hours on my iPhone, looking through all the pictures and videos of her. I realized iPhone is more than just a megapixels and web-browser, it's the best photo album of our lives that we always carry with us. Rather than making another ad about low light capabilities of the phone, we thought memory capture is the best feature of the iPhone by far and it needs to be showcased.